Biennial elections for the Mexican Hass Avocado Importers Association’s (MHAIA) Board of Directors took place at their annual meeting in Irvine, CA on March 16th. Incoming chairman, Adrian Iturbide is joined by fellow officers Giovanni Cavaletto, vice chairman; Alfredo Rodriguez, secretary; Ed Figueroa, treasurer; and directors Francisco Falconi, Mike Browne, Antonio Villasenor, and Jimmy Lotufo. Alternate board members include Martin Mendoza, Doug Meyers, Sergio Paz, Javier Medina, Carlos Genel, Ricardo Vega, Phil Henry and Javier Campo.
Mr. Iturbide is excited about his involvement. “Consumer demand continues to grow for avocados at an amazing rate and it is great to see how much the category has developed in the past few years. Mexico continues to be the number one supplier of avocados in the U.S. market and this new board is committed to enhancing MHAIA’s existing marketing programs and build upon the velocity and demand created by our predecessors.”
Under the outgoing board, led by Chairman Mike Browne, MHAIA revamped its marketing campaign and created new programs and partnerships. The new national campaign included print placement in major publications such as Real Simple, People and Shape, a PSA with Holly Robinson Peete, partnerships with The Biggest Loser and Turner Sports and its own “Taste the Wow Tour,” a mobile unit that travels the country promoting consumption and usage at major food and health shows.
For more information on Avocados from Mexico and MHAIA’s marketing campaign, visit www.theamazingavocado.com.
Source: Avocados from Mexico