DALLAS – Avocados from Mexico (AFM), the number one selling avocado in the U.S., is partnering with Old El Paso® during the prime football season and leading up to the Big Game with their Guac Fiesta campaign. Launching nationwide and running from Dec. 16, 2014 to Feb. 1, 2015, the Guac Fiesta campaign will feature a variety of consumer focused marketing efforts to encourage retailers and consumers to spice up their fiestas and win big.
“This Guac Fiesta campaign will showcase how Avocados from Mexico owns guacamole during the biggest guacamole consumption event of the year,” said Alvaro Luque, president, AFM. “This promotion and partnership will give our consumers the perfect excuse to get together and incorporate the versatile, always in season Avocados from Mexico into their football parties.”
The campaign will be supported with a consumer contest, consumer savings, a digital/social media campaign along with in-store support such as a retail contest, in-store radio and merchandising which includes a new unique molcajete produce bin.
Consumers can take advantage of in-store and online savings, as well as enter for a chance to win a prize pack to host their own Guac Fiesta, a value of $3,500. The prize pack includes a $1,000 grocery gift card, a $2,500 gift card for fiesta supplies and a bundle of branded materials. Consumers can enter to win by visiting AvoFan.com.
Retailers will will also get a piece of the action when they join the Guac Fiesta fun. Stores will have a chance to win big based on display designs; the more creative, the bigger the prize.
For more information about Avocados from Mexico or to learn more about the Guac Fiesta campaign, visit www.avocadosfrommexico.com.
About Avocados from Mexico
Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas.
Source: Avocados from Mexico