Nottingham, Pa.—To oversee daily operations and help guide the company’s growth, Tyger Sales and Marketing, Nottingham, Pa., has named Brett Roberts as chief operations officer. Roberts brings to the position more than a decade of experience in business development and stakeholder relations in the fresh produce and floral industries.
“We’re thrilled to have Brett on board,” said Dana Davis, Tyger’s president and CEO. “His fulfilling the COO role will allow our company to perform at an even higher level of efficiency and provide greater service to our clients in the fresh produce industry.”
Previously, Roberts managed member services for the Fresh Produce & Floral Council, Anaheim, Calif. He also worked in business development for the Produce Marketing Association, Newark, Del.
In addition to daily operations, Roberts will help design and implement business plans and procedures as well as manage relationships with clients, partners and vendors.
“The demand for Tyger’s services speaks to exciting opportunities ahead for me as its COO,” said Roberts. “And to have the pleasure of continuing to work in the fresh produce industry with so many great people makes my new position even more rewarding.”
About Tyger Sales and Marketing, LLC
Founded in January 2008, Tyger Sales and Marketing works with companies in the fresh fruit and vegetable industry looking to more effectively reach their target audiences and enhance their trade media presence. Services include business development, print and digital advertising sales, event sponsorship and booth sales, fundraising and marketing. For more information, visit www.tygermarketing.com.
Source: Tyger Sales and Marketing, LLC