Wenatchee, WA – CMI, one of Washington State’s largest grower/shipper of premium quality conventional and organic apples, pears and cherries, is rolling out their new Sweet Gourmet Pear™ Program.
As one of the first pear pouches to hit the industry, CMI created a new two box shipping display to maximize cross merchandising opportunities. The pear pouch lineup includes two pound pouch bags for D’Anjou, Red Pear, Bartlett and Bosc varieties. Each pouch bag showcases a deliciously fresh recipe that is centered on each variety and when offered as a program, is sure to increase sales within the category.
Putting pears into a pouch bag is a first for CMI. The high impact graphics, centered on easy to make gourmet dishes will attract the consumer to try pear varieties they never have before – which will result in increased sales and repeat purchases. Bob Mast, President of CMI explained how his team chose the Sweet Gourmet™ packaging, “A lot of planning went into designing this into a two pound pouch, over a one or a two pound bag. Ultimately we wanted to increase the average weight of each pear transaction.”
The Sweet Gourmet Pear pouch will be more than a pretty bag in the produce section. When consumers were polled on their pear consumption, again and again, consumers echoed the challenge of knowing when a pear was ripe to eat. As a result each pear pouch will come with tips on how to know when each variety is at its peak of flavor & is perfectly ripe.
CMI will roll out with the Bartlett variety bag and other varieties will soon follow!
www.cmiapples.com
Source: Columbia Marketing International – CMI