After four seasons of careful implementation of its unique model of worker-driven social responsibility, including the last three seasons across more than 90% of Florida’s $650 million tomato industry, the CIW is unveiling today the first-ever Fair Food Program label (above). Its release truly marks a major milestone in the two-decade long journey that farmworkers and consumers have traveled together to bring justice to Florida’s fields (and beyond!).
Worker_TestimonyAnd there is no day more appropriate than Food Day – when people across the country stop to reflect on the future of our food system – to launch an image representing the historic remaking of the Florida tomato industry achieved by farmworkers through the Fair Food Program.
So today we want to invite every ally across the country who has ever walked on a picket line for Fair Food, delivered a manager letter to a local grocery store or restaurant, or marched a mile (or 230!) with workers from Immokalee, to join us in celebrating this watershed moment and spreading the word of this gorgeous new consumer label!
To read the rest of the story, please go to: Coalition Of Immokalee Workers