CASHMERE, Wash. — Crunch Pak®, the industry leader in fresh sliced apples, will debut several new products at the upcoming PMA Fresh Summit in Atlanta.
Crunch Pak’s 20 x 40-foot booth (#335) will feature a new theme this year, “It’s always Crunch Time,” to highlight the variety and scope of products available, and a cooking station staffed by Chef Tim Putnam of Wenatchee, Wash.
Putnam will serve a curry Waldorf salad with Crunch Pak apples and Granny Smith bread pudding. Last year Putnam served 2,500 portions of the popular dessert.
The Crunch Pak booth will also feature a dedicated display area for its new co-branded product line with Disney.
Among Crunch Pak’s new products debuting at PMA will be low-calorie, single serve DipperZ in four combinations of sweet or tart apples with caramel dip, sweet apples with chocolate dip and baby peeled carrots with Ranch dip. Most DipperZ trays are 80 calories or less. PMA has selected DipperZ as a finalist for its 2011 package innovation awards.
Also debuting at PMA will be two new Snackers flavors with granola, peanut butter and yogurt.
This year the in-booth entertainment will be video takeoff of 2001 Space Odyssey in Crunch Pak’s unique style.
“It’s all about new this year at PMA,” said Tony Freytag, vice president of sales and marketing. “Sales of produce-based snacks are on the rise, and will likely continue to grow along with the emphasis in the U.S. on eating a diet full of fruits and vegetables. We leverage PMA as an opportunity to tell the industry what we’re doing to meet consumer demand.”
Crunch Pak recently added a series of QR (quick response) codes to its packages and will display that technology at PMA as well as new 30-minute video, Evolution of the Apple that will play on the booth’s broadcast system.
“Given our new products and growth this year, we knew we wanted to share as much of information with our customers as possible at PMA,” Freytag said. “We’re excited to play a larger role at such an important gathering of produce industry leaders.”
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak®, Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
Source: Crunch Pak