WESTLAKE VILLAGE, Calif. – Dole was named one of the top-performing U.S. food brands in a first-of-its-kind analysis of consumer conversations by Engagement Labs. Dole was the top-rated food brand for online consumer sentiment, and was the only fresh produce brand ranked among other major consumer packaged goods companies.
Based on proprietary data measured over 12 months ending in January 2017, the TotalSocial rankings measure “the most important drivers of brand performance in the only continuous measurement of social media and word of mouth conversations,” Engagement Labs said in its announcement of the rankings.
“Dole heavily values the continual engagement we have with our consumers, and the back-and-forth conversations around making healthy choices,” said Bill Goldfield, director of corporate communications. “We’re proud to be the only brand that provides fresh produce included in the TotalSocial rankings.”
“Our community looks to us in the busy health space for the authenticity in knowing the products, the benefits and best ways to incorporate them,” added Goldfield. “From our library of fresh recipes and groundbreaking salad kits that make it easier than ever to eat a healthy meal at home, to our agile social media customer service team – improving America’s daily routines is the reason we come to work at Dole.”
Other brands in the TotalSocial Rankings include Kellogg’s, Heinz, General Mills and Nestlé.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole or Twitter at www.twitter.com/doletweets.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world's first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an "always-on" proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs' patented social media measurement tool and the world's only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
Source: Dole Food Company, Inc.