Duda Farm Fresh Foods, the world’s largest grower and processor of celery, announced today that the trade introduction of their Celery Sensations line was recognized with multiple media awards. Publicity for the project was managed by Lewis & Neale (L&N), a leading communications agency devoted exclusively to the marketing of food and beverages.
The first award earned is the 2011 Hermes Creative Award, presented for the integrated launch of Celery Sensations. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs and emerging technologies.
The second honor received is the Award of Excellence for Corporate Marketing Campaign from the International Association of Culinary Professionals (IACP). The IACP Awards of Excellence honor their members’ extraordinary contributions and commitment to the culinary field in fourteen different categories.
Duda Farm Fresh Foods and L&N also received a nomination for a 2010 Gold SABRE Award for the creation and launch of the microsite for Celery Sensations. The SABRE awards are managed by The Holmes Group, a global publishing company that provides knowledge, insight and recognition in the field of Public Relations. The awards recognize achievement for programs in various branding and reputation categories. “We are so excited that the launch of the unique Celery Sensations has received these accolades, said Nichole Towell, head Marketing Development Manager, Duda Farm Fresh Foods. “These awards and subsequent nomination are a testament to our relationship with L&N, their team work with our other partners and their commitment to creating and executing successful public relations campaigns.”
About Duda Farm Fresh Foods
Duda Farm Fresh Foods is a major grower, shipper and marketer of fresh citrus and fresh and fresh-cut vegetables with primary locations in Florida, California, Arizona, Georgia and Michigan. Duda Farm Fresh Foods is a wholly-owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla.
About Lewis & Neale
Lewis & Neale is the food practice of CRT/tanaka and is devoted exclusively to the marketing of food and beverages to consumers, foodservice operators, retailers and food manufacturers. The agency provides clients with extraordinary value through carefully crafted and budgeted programs that launch and reposition products, enhance image, change attitudes and build demand.
Award Information
For more information about the Hermes Creative Awards, visit http://www.hermesawards.com
For more information about the IACP Awards of Excellence, visit http://www.iacp.com.
For more information about the SABRE awards, visit http://www.holmesreport.com.
Source: Duda Farm Fresh Foods