LOS ALAMITOS, CA – A longtime PMA Fresh Summit exhibitor, Frieda’s Specialty Produce challenges this year’s attendees to “Eat One Fruit A Day That Scares You,” and try Jackfruit, the scary-looking fruit that smells and tastes amazing. Samples of Jackfruit will be available at Frieda’s Booth #2830 both days of the PMA Fresh Summit in Anaheim, California, on October 18-19.
“Jackfruit is a definite showstopper of tropical fruits,” said Karen Caplan, President and CEO of Frieda’s. “It has the impressive size, a unique fragrance that reminds you of Juicy Fruit® gum, and these succulent pods of sweet, yellow flesh that taste like all of your favorite tropical fruits in one perfect bite.”
Jackfruit is the world’s largest tree fruit. As the fruit ripens, the exterior turns yellow and becomes fragrant. When eaten fresh, the yellow flesh has hints of mango, banana, and melon. Unripe fruit is often used as a meat substitute in curries, tacos, and sandwiches. The seeds are also edible once boiled or roasted. NPR called Jackfruit “the ginormous fruit to feed the world” for its versatility.
Frieda’s Booth #2830 will also display other “scary fruits” such as Organic Finger Limes, Buddha’s Hands, Kiwano®, Cherimoya, Mandarinquats, and Mangosteens.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.