Salt Lake City, UT (November 30, 2009) Fresh Market, a new division of Associated Food Stores, is gathering more than 164,000 pounds of Sunkist navel oranges to build the worlds largest fresh orange display. Set to debut on December 2, at the Centerville location (84 West Parrish Lane), the delicious and fragrant mountain of oranges will delight the senses, create holiday excitement in-store and spotlight the health benefits of citrus at the height of the cold/flu season.
With a fresh new look and feel on the way, local Fresh Market store managers thought of creating the orange display and found Sunkist Growers enthusiastic to help establish a world record. It will take approximately four entire truckloads of oranges (a bounty of about 322,000 oranges in total), five hours and dozens of people to build the massive display.
Shoppers will enjoy the fruits of their labor by being able to take home Sunkist navel oranges at a sweet deal throughout the weekend.
“Oranges are a delicious, healthy snack and favorite of the local community,” said Angel Velez, produce sales manager of Fresh Market. “Tackling this fun challenge adds fresh energy to the store, delivers value to our customers and fills the air with the sweet scents of the holidays.”
Were at the height of the navel orange season, remarked Claire Smith, director of Corporate Communications, Sunkist Growers. Mother Nature helped us deliver a delicious and juicy crop this year. It is bursting with beneficial Vitamin C and just in time to help ward off the cold and flu. It is exciting for Sunkist to work with Fresh Market on the world record display and showcase together the health benefits of fresh citrus.
Orange You Glad to Know
One medium size Sunkist navel orange provides 130 percent of the recommended daily value of vitamin C.
The original less than 100 calorie snack, fresh navel oranges are as nutritious as they are delicious.
Enjoying a whole orange with breakfast instead of eight ounces of juice saves 30 calories in one meal and adds fiber, which research shows can curb appetite and suppress hunger levels for up to four hours.
The tradition to fill the toe of a holiday stocking with an orange dates back to the third century and stories about Saint Nicholas.
In some areas of China it’s a popular custom to give oranges during the holidays because in Chinese, the word “orange” means “good luck”. People present oranges to their friends and relatives to express their respects and good wishes for the coming year.
Source:
Sunkist Growers Inc.