EDMONTON, Alberta — FreshCap Mushrooms Ltd., a leading functional mushroom brand, today announced a Series A investment of an undisclosed amount from The Giorgi Companies, Inc. (TGCI,) a leading grower and distributor of fresh and processed mushrooms in North America.
FreshCap Mushrooms sells premium functional mushroom products through Amazon (Amazon.com), its online store, and select retailers throughout the US. The funding will be used to fuel multi-channel growth and to develop innovative functional mushroom products.
FreshCap Mushrooms was founded by Tony and Tegan Shields in 2015, initially as a gourmet mushroom farm. In addition, they created freshcapmushrooms.com as a way to teach others around the world how to grow mushrooms at home. The business soon pivoted to take advantage of the rapidly growing demand for functional mushrooms, with FreshCap Mushrooms releasing its first mushroom extract product in 2017.
FreshCap has since launched 6 additional functional mushroom products – including powdered mushroom extracts, an encapsulated blend, and other value added functional mushroom supplements.
“We created FreshCap to help bring the highest quality mushroom products to the world, and to make it easy for people to incorporate functional mushrooms into their daily lives,” said FreshCap Mushrooms co-founder and CPO Tegan Shields.
“Tegan and I are thrilled to be partnering with Brian and The Giorgi Companies. They are leaders in the fresh mushroom industry and just as passionate as we are about spreading the goodness of mushrooms,” said co-founder and CEO Tony Shields.
“Our team is excited to work with the FreshCap team” said Brian Loiseau, who leads Sales and Business Development for the Foods division of TGCI. “Consumer interest in value added mushroom products is driving innovation across multiple categories including beverages, snacks and nutritional supplementation. Tony and Tegan have built a very strong foundation grounded in educating their customer base and a commitment to the highest quality products.” Brian Loiseau will join FreshCap’s board.
FreshCap Mushrooms is a premium functional mushroom brand that offers mushroom extracts and value-added mushroom products made from 100% whole mushroom fruiting body, with no grains, starch or added fillers. Its products included THRIVE 6 Mushroom Blend, ELECTRIC Lion’s Mane, HERO Cordyceps, SHIELD Turkey Tail, RECHARGE Chaga, and Mushroom Powered® Collagen.
About The Giorgi Companies
Started in 1928 and based in Blandon, Pennsylvania, The Giorgi Companies, Inc. (TGCI) is a privately held fresh produce, value-added food manufacturing and food packaging company with retail distribution nationwide. For more information, see www.thegiorgicompanies.com