LOS ALAMITOS, CA – Frieda’s 2013 Promotional Planning Calendar won the Silver Award at the 9th Annual International Davey Awards in the Brochure Category.
The annual International Davey Awards honors the achievements of the creative works by small organizations which derive their strength from big ideas and not big budgets. The Davey is sanctioned and judged by the International Academy of the Visual Arts.
Frieda’s attractive calendar is filled with beautiful product images and an in-store display. It features a list of Frieda’s top selling items and their availability, and a calendar of promotion opportunities throughout the year. National holidays are included as well as other significant food holidays such as Chinese New Year and Thanksgiving, and monthly observances such as Potato Lover’s Month and National Vegan Month.
“It is definitely an honor to receive the Davey Award,” said Karen Caplan, Frieda’s President & CEO. “We set out to create a promotional material that is more than just eye candy—a piece that is actually useful to our retail clients. The feedback we have received on this calendar has been very positive. Our retail clients find them very helpful in planning their own promotion, and in some cases, inspire them to do something different for their stores.”
Frieda’s 2014 Promotional Planning Calendar will be available in December. Contact Frieda’s account representative to request a copy.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.