LOS ALAMITOS, CA – Frieda’s Specialty Produce recently debuted its new season of “Specialty Produce 101” videos on YouTube, highlighting more specialty produce than ever with a new video uploaded monthly. Each new video clocks in at about a minute and a half, keeping its quirky charm at about half the length of the previous seasons’.
“With marketing trends leaning more toward mobile, it is important to us that we have easy to access, short videos for shoppers to watch on the fly,” said Karen Caplan, president and CEO of Frieda’s.
Shoppers are not the only group that benefits from these new, shorter videos. “Many of our retail clients use our videos to train their produce managers,” said Caplan. “The shorter form of the videos is much more time efficient.”
Alex Jackson, account manager and Caplan’s daughter, represents the family business and shares usage tips, interesting facts, and recipe ideas in the videos, which are produced in-house in Frieda’s test kitchen.
So far this season, Frieda’s has uploaded three new videos featuring Sunchokes®, Pepino Melon, and Fennel. Subscribe today, so you don’t miss out: http://www.youtube.com/friedasproduce
Links to most recent videos:
- Sunchokes®: http://youtu.be/RcFNdWg_sHs
- Pepino Melon: http://youtu.be/I0LBrOWB9S0
- Fennel: http://youtu.be/IZrnDf20wdE
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.