LOS ALAMITOS, CA —The saying goes, “Don’t forget to eat your greens.” But for 2013, Frieda’s Inc. encourages people to also eat their purples.
The 50-year-old produce company, known for its signature purple color, has launched a year-long campaign titled The Year of Purple. Promotions will feature Frieda’s latest purple products, as well as trends, tips and health benefits from purple hued fruits and veggies. Purple will also play a starring role in Frieda’s Valentines Day, Mothers Day and summer promotions.
A sampler of Frieda’s purple product line includes:
•Sangria Purple Artichokes
•Stokes Purple® Sweet Potatoes
•MOAB Superfruit Blend™ Açai
•Purple Brussels Sprouts
•Purple Asparagus
•Graffiti Eggplant
•Purple Kohlrabi
•Cherokee Purple Heirloom Tomatoes
•Purple Wax Beans
•Mangosteen
•Pepino Melons
“Purple is a special color to us and has been for 50 years. Purple is a symbol of our passion for fresh fruits and vegetables, as well as the pride we have for our company,” said Karen Caplan, President and CEO of Frieda’s. “We’ve also noticed that purple is everywhere these days, from bridal dresses to Brussels sprouts and purple pies to floral centerpieces. So in celebration of our 50th year, we want to recognize this special color.”
In addition to making more appearances in food and fashion, Pantone, the world-renowned authority on color, has chosen African Violet as one of the Top 10 colors of 2013.
Frieda’s encourages clients and consumers to follow along on The Year of Purple journey with the Twitter hashtag #YearofPurple for the latest activities. The company is planning several social media promotions, including a “Show us Your Purple” Pinterest contest and Facebook contests with purple product giveaways. Frieda’s will also provide purple produce merchandising tips for retailers throughout the year.
Check out our newest purple product, the Stokes Purple® Sweet Potato:
http://www.youtube.com/watch?v=Ye21IDArJPU&feature=share&list=PL07AE3F053BF4A4E3
“Purple has been Frieda’s company color for over 50 years. It’s the color people think of when they think of Frieda’s, so we thought we’d shout it from the rooftops: 2013 is The Year of Purple!” said Caplan.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com. Find Frieda’s on Facebook at www.facebook.com/FriedasSpecialtyProduce and on Twitter @FriedasProduce.
Source: Frieda’s Inc.