LOS ALAMITOS, Calif. — Frieda’s Specialty Produce recently surpassed 10,000 “likes” on Facebook since the launch of its Facebook page in January of 2011. Frieda’s has found many ways to connect with consumers through social media marketing.
For the month of February, Frieda’s is running its “Share the Love” campaign, encouraging fans to share the ways they enjoy Frieda’s products and gourmet foods, and to inspire others to “share the love” of food for those in need. Fans will be entered to win a weekly prize drawing and a grand prize of a $100 donation to their local food bank.
“Facebook is a great way for us to connect with our consumers, and our ‘Share the Love’ campaign allows us to give back a little, while engaging with our fans for a good cause,” stated Karen Caplan, Frieda’s President and CEO. “It’s important that we keep hunger in America top of mind and continually make efforts to solve this crisis.”
Frieda’s Inc. has made weekly donations to the Second Harvest Food Bank of Orange County, California, for more than 13 years, and was recognized in 2010 with the Community Partner Award for their continuous support.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.