SANDPOINT, IDAHO – Litehouse® Foods, has been making mouth-watering, crowd-pleasing, lip-smacking blue cheese dressings for over 50 years, and to help fans celebrate this year’s big game, the company is launching a “Dip it, Dunk it, Wing it” promotion. The campaign invites consumers to up their game day wings with Litehouse Foods blue cheese.
The promotion which runs through February 7,the features all of the Litehouse favorite blues: Chunky Blue Cheese, Original Blue Cheese, Bacon Blue Cheese, Garlic Blue Cheese and includes extensive in-store point-of-sale (POS) materials with secondary locations merchandising the wings with blue cheese dressing, as wells as on-pack coupons. To create consumer buzz, the Litehouse team has launched a social campaign with a voting poll and prizes, an FSI, a Satellite Media Tour with celebrity chef George Duran and sharing delicious recipes.
“We are proud to be the top-selling refrigerated blue cheese dressing and a fan favorite,” said Camille Balfanz, Brand Manager at Litehouse Foods. “Consumers love the big taste and versatility of our products. Whether served with a tray of veggies, tossed in a salad or as the perfect complement to spicy wings, Litehouse blue cheese is the ideal game day entertaining partner.”
All Litehouse dressings have no preservatives, no HFCS or MSG and are so fresh you’ll find them in the produce section of the grocery store because they are made with fresh ingredients. Our blue cheese dressings are also gluten-free and crafted with our own hand-made artisan blue cheese which was recently awarded first place for taste and quality by the American Cheese Society.
Litehouse Foods blue cheese dressings can be found in the refrigerated produce department at grocery retailers nationwide for a suggested retail price of $3.99-$4.49.
About Litehouse Foods, Inc.
Litehouse Foods, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, instantly fresh herbs, blue cheese, and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Families Making Food for Families.
For more information, visit www.LitehouseFoods.com.
Source: Litehouse Foods, Inc.