FRESNO, California – California’s fresh grape industry joined representatives of other California agriculture products to support a recently passed “Eat Local, Buy California Grown Day” resolution that calls for Californians to choose meals made exclusively from California-grown ingredients at least one day a week. The resolution, part of the California Grown campaign, unanimously passed in the State Assembly three weeks ago and passed through the State Senate last week.
A press conference today in Los Angeles, hosted by assembly member Fiona Ma, announced the new campaign and showcased the resolution. Cindy Plummer, commission vice president of domestic marketing, spoke at the event about the importance of California’s fresh grape industry to the state’s economy.
“California’s farmers produce the best quality food in the world,” said Plummer. “The state’s fresh grape farmers have passed down this heritage for generations. When Californians buy local, they are enjoying a high quality product while benefiting our state’s communities, farmers, businesses and employees.”
The commission has been involved with the California Grown campaign since it was created in 2001. Kathleen Nave, president of the commission, is past chair of the program’s board. Currently, Plummer serves on the board of directors.
“The California Grown campaign has been an active proponent for increasing awareness of the importance for Californians to buy local,” said Plummer. “We are proud to have helped create, and continue to support, the campaign.”
California consumers can show support by signing a pledge to dedicate a day to eating local on the Eat Local, Buy California Grown Day Facebook page: www.facebook.com/eatlocalbuycaliforniagrown.
The California Table Grape Commission was created by the California legislature in 1967 to increase worldwide demand for fresh California grapes through a variety of research and promotional programs.
Source: The California Table Grape Commission