Highline Mushrooms, Leamington, Ontario, Canada, received the 2017 Best New Product Award at The New York Produce Show and Conference for its Organic Mushroom Medley bags.
The Organic Medleys – which come in Steakhouse Style, Pasta Perfect, and Sizzling Stir Fry – introduce consumers to new mushroom varieties and cooking ideas, as well as provide convenient meal solutions, according to Highline.
“This is a great win for us because it rewards our commitment to innovation in the mushroom category,” said Aaron Hamer, CEO of Highline Mushrooms. “We’ve heard loud and clear from consumers and retailers that they want new products focused on traits like taste, convenience, and being natural and organic. With our Organic Mushroom Medleys, we accomplished all three of those in one new product.”
The New Product Award was judged by a team of editors and contributing writers from PRODUCE BUSINESS magazine, which manages The New York Produce Show and Conference. “Just by looking at their packages in the showcase, we could tell Highline had a fantastic new product that appealed to three of our qualifications: great packaging, great product appearance and great value-added appeal to make it easier for consumers to want to buy,” said Ken Whitacre, Publisher/Editorial Director of PRODUCE BUSINESS.
“Mushrooms are very ‘in’ right now, and providing a convenient way for the consumer to try more exotic varieties, but in familiar meal applications, has resonated extremely well,” said Jane Rhyno, Highline’s Director of Sales. “The fact that they are organic is what consumers have come to expect from Highline, given our status as the largest organic grower in the world.”