Rio Rico, AZ – The management team at Nogales-based IPR Fresh spent its “off” season in “on” mode, among other activities developing a new strategic plan, brand positioning and image. The company also moved to a new office location, where IPR Fresh president Jose Luis Obregon unveiled an energetic new logo with the tagline “freshness delivered”.
“IPR Fresh is geared up for our tenth season with a fresh approach to our brand and services,” said Obregon. “We’ve moved to a new office located next to our warehouse, which gives us the opportunity to make sure the product we ship meets our customers’ standards – and ours.”
The full service shipper and produce consolidator also announced the hiring of produce veteran George Hardwick to fill a new sales representative position. Hardwick, who was most recently in sales with the Timco/Foodsource division of CH Robinson, has 25 years food industry experience, including both sales and procurement, along with serving as an inspector for the government. He brings a wealth of knowledge to the IPR Fresh sales team, having spent more than a decade working in produce sales in the Nogales area, including tenure at Coastal Marketing Service Inc. and Al Harrison Company.
“I am very enthusiastic about George helping take IPR Fresh to the next level,” said sales manager Enrique Obregon. “IPR Fresh is renowned for our October through June bell pepper program, and along with strategic plans to augment our customized services, this coming season we are looking forward to increasing our colored bell pepper volume.”
About IPR fresh
Created in 2003, IPR Fresh is a full service shipper and produce consolidator based in the Nogales, Arizona area. IPR Fresh offers grower direct programs and exceptionally prompt, one-stop-shop customized consolidation services with careful selection of commodities to meet customer specifications. For information about IPR Fresh, visit iprfresh.com.
Source: IPR fresh