WENATCHEE, Wash. – Stemilt and Sunkist have brought two of kids favorite fruit varieties together in the latest item of the popular Lil Snappers™ line of kid-sized fruits. Inspired by the color pink, the new 3lb. combo pack features Stemilt Pink Lady® brand apples and Sunkist Cara Cara™ Navel oranges in a convenient and resealable grab-and-go pouch bag.
Introduced in October 2014 at PMA Fresh Summit, the pink apple/orange bag is the second combo item in the Lil Snappers line, which the two brands jointly market and pack under. It joins the Stemilt Gala apple and Sunkist Navel orange pack to create a new combo item that’s ideal for cross-category promotions in the late winter months, and especially in February Sunkist-Logo-Whitealongside all of the Valentine’s Day merchandising décor. The Lil Snappers product line also includes packs for individual Stemilt apple varieties and Sunkist citrus varieties.
Known for their pink-skin and zippy, sweet-tart flavor, Pink Lady apples are among the top apple varieties enjoyed most by kids. Pink Lady apples thrive in Stemilt’s hottest Washington State growing locales, like Mattawa and Tri Cities. The trees that produce Pink Lady apples are the first to bloom, but last to harvest, making the late winter and spring/summer timeframe the ideal time to enjoy this apple variety at its peak.
Pink on the inside Cara Cara Navel oranges are known for their sweet and zingy, cranberry-like flavor. This seedless orange has low acid levels and lots of juice which makes it a kid favorite. Cara Cara is known as ‘The Power Orange®’ because it has more Vitamin A and C than other orange varieties. They come straight from Sunkist’s family of growers in California’s San Joaquin Valley, and are available from December through April each year.
The 3lb. high graphic pouch bag features a bright pink stripe on the top to make it stand out at retail. The bag has a press-to-close, resealable zipper, sturdy handle, and is designed to stand up easily whenever it is on display – whether at retail stores or in the refrigerator at home.
“Our pink combo bag brings exciting flavors and high-quality fruit from Stemilt and Sunkist in a smaller size profile that’s perfect for kids,” said Brianna Shales, Stemilt communications manager. “It’s a great grab-and-go item that today’s busy parents want to find in their journey to feeding their kids healthy and tasty snacks.”
“It’s peak season for both Pink Lady apples and Cara Cara navel oranges,” said Joan Wickham, Sunkist’s advertising and public relations manager. “Parents rave about Lil Snappers and how convenient they make it to get their kids to eat more servings of fruit. This vibrant and fun combo pack is a great new item to introduce in stores in the final months of winter and first months of spring in order to boost sales in two of the produce department’s most important categories.”
The Pink Lady apple / Cara Cara navel orange combo bag is available now. Nine, 3lb. bags are packed and shipped in a display ready carton, which makes for easy merchandising at retail. Visit lilsnappers.com or contact your Stemilt or Sunkist representative for more information.
About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the largest suppliers of organic tree fruits in the nation. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Pinterest, Instagram, and You Tube.
About Sunkist
Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. For more information about Sunkist’s family farmers visit http://familystories.sunkist.com/. Follow Sunkist on Twitter, Facebook, Pinterest and YouTube. Sunkist is a registered trademark of Sunkist Growers, Inc., USA. ©2015
Source: Stemilt Growers & Sunkist