INDIANAPOLIS, Indiana — Lori Taylor, The Produce Mom® will give the lunch keynote address at the 2015 Southwest Ag Summit in Yuma, Arizona on February 26th. Taylor will be speaking to members of the specialty crop industry on the importance of marketing and technology.
More than ever before, consumers are looking to online resources and social media to learn about companies and the products they offer. Taylor’s keynote speech, titled “We All Have a Story to Tell….What’s Yours?” will explain why it’s vital for brands to share their culture, values and purpose to online audiences. Taylor will challenge attendees to identify their stories and provide guidance on using these stories to connect with consumers.
Caitlin Antle Wilson, Sales and Marketing Director of Tanimura & Antle, a Produce Mom partner, will be in attendance at the Southwest Ag Summit and had this to say about Taylor’s upcoming keynote address: “At Tanimura & Antle, we feel that the importance of farmers telling their story is more relevant now than ever. With the use of technology, consumers can source answers quickly and knowing where their food comes from is at the front of every major discussion. We feel that partnering with like-minded and well versed groups and figures, like The Produce Mom, to share a united message is essential for the future integrity of our voice, as growers, as well as that of the produce industry.”
John Moore, President of Salad Savoy Corporation, states, “Salad Savoy has been able to realize a tremendous amount of value from our relationship with The Produce Mom. From television coverage, to these new “Twitter parties” and associated social media coverage, we have been able to elevate our presence to the American household. We look forward to future collaboration with Lori and The Produce Mom group as we continue to promote the “taste, color and nutrition” for which we’re known!”
About the SWAG Summit
Held at Arizona Western College, The Southwest Ag Summit has become an example of strong partnerships within the agriculture industry. The Summit hosts keynote addresses, exhibitors, demonstrations, trainings, social outings and more. The success of the Summit has always been a by-product of side by side collaboration among agriculture industry leaders, university research, teaching and extension. The Southwest Ag Summit is centered in the middle of some of the most diverse and productive agricultural land in the world and is surrounded by over 0.6 million acres of irrigated land all within 120 miles of Yuma, Arizona.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®