Village Farms is pleased to announce they have appointed Lyra Vance as the Director of Strategic Business and Sales Development, a newly created position for the company. Vance was previously with The Oppenheimer Group where she managed business development for national produce accounts and brands for the last 14 years. Vance was also the regional merchandiser for Transfresh Corporation, where she was responsible for the maintenance and expansion of Tectrol technology and usage in the Southeast region of the US.
Bret Wiley, Senior Vice President of Sales and Sales Operations for Village Farms commented, “We are extremely pleased to have Lyra on our team. Her highly respected reputation and experience in the Greenhouse Industry is well documented among both retailers and suppliers in our business community. Lyra will be a key contributor in Village Farms’ aggressive growth plans going forward.”
Vance will be based in St Petersburg, FL and begin her new role with Village Farms on November 16th.
About Village Farms
Village Farms is one of the largest producers, marketers, and distributors of premium-quality, greenhouse-grown fruits and vegetables in North America. The food our farmers grow, along with other greenhouse farmers under exclusive arrangements are all grown in environmentally friendly, soil-less, glass greenhouses. The Village Farms® brand of fruits and vegetables is marketed and distributed primarily to local retail grocers and dedicated fresh food distributors throughout the United States and Canada. Since its inception, Village Farms has been guided by sustainability principles that enable us to grow food 365 days a year that not only feeds the growing population but is healthier for people and the planet. Village Farms is Good for the Earth® and good for you.
Source: Village Farms