SALINAS, Calif. – Mann Packing will release a new video and ad campaign at United Fresh to reinforce the sustainability features of its lidless vegetable trays.
Last fall the company re-designed its vegetable platter and removed the familiar black plastic portion of the package commonly used as the lid.
The company decided to redesign the platters after conducting research into what consumers want in fresh item packaging, said Christine Keller, director of marketing and innovation.
The research found that 92 percent of consumers asked said they did not use the black trays for serving as intended (even when instructions prompt them to do so); and when told about the positive impact removing the lids would have on the environment, the same 92 percent said they would be happy without them.
To generate more awareness for the lidless trays, Mann produced a video that will play in the Grower-Shipper Association of Central California (GSA) pavilion, space #945A, on the United Fresh convention floor.
Also at United Fresh, Mann will introduce its newest employee, Ann Youngman, who joins the company as national account manager for the central region.
Youngman brings to Mann a strong background in consumer packaged goods sales and marketing having held positions at Red Gold, PepsiCo, the Quaker Oats Company and Nabisco. She lives in the Indianapolis area and her duties will include managing Mann’s retail sales in the Midwest.
For more information about Mann Packing, visit www.veggiesmade easy.com.
About Mann Packing Company:
Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s leading suppliers of fresh vegetables. Mann Packing Company is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We encourage the commitment to supplier diversity that is embraced by corporations and government agencies today.
Source: Mann Packing Company