COLUMBIA, SOUTH CAROLINA – McEntire Produce expands its value-added ChefBuddys product line with the introduction of Southern Slaw, Coleslaw with a Southern Accent. These unique diced Slaws feature three flavor profiles. The products include simple-to-follow recipes on each package for ease of preparation as well as website recipe suggestions.
New diced Slaws product flavors include Green Cabbage, Green Cabbage & Carrots and Green Cabbage, Peppers & Onions, to meet consumer demand for fresh, healthy, flavorful products that appeal to southern palettes.
As the package communicates, “Coleslaw with a Southern Accent”, this uniquely diced Southern Slaw® meets that demand. Appealing to the consumer both in the taste and texture of a traditionally home prepared, hand-chopped diced southern coleslaw, the flavorful mixes are good sources of vitamins and minerals. They include Thiamin, Calcium, Iron, Magnesium, Phosphorus and Potassium, and a very good source of Dietary Fiber, Vitamin C, Vitamin K, Vitamin B6, Folate and Manganese.
Adorned on each of the Slaw products is the Produce for Better Health (PBH) “More Matters” logo. “When you see the Fruits & Veggies—More Matters logo on a package of fresh-cut fruit or vegetables, you know we’ve already done the label reading for you. It makes purchasing decisions easier,” said Elizabeth Pivonka, Ph.D., R.D., President and CEO of PBH, the nonprofit entity who, together with the Centers for Disease Control and Prevention (CDC), is behind the Fruits & Veggies—More Matters health initiative. “Not all products will qualify to use the logo; we evaluate each product’s ingredients and nutrition panel to ensure that it meets CDC’s stringent guidelines before we allow the logo to appear on its packaging.”
Carter McEntire, President and CEO of McEntire Produce states, “We have experienced a tremendous positive response from consumers on the ChefBuddys Southern Slaw products, and we are pleased with how these new items have been embraced by our retail partners and by the consumer.”
ChefBuddys New Product additions are available just in time for spring and summer cole slaw promotions. Southern Slaw® is currently available from McEntire Produce for distribution throughout the Southeastern states.
www.ChefBuddys.com
– McEntire Produce is the largest, family-owned, fresh-cut produce company in the Southeast, providing fresh, safe and sustainable value-added produce items for market.
To learn more about these products, please contact;
Craig A. Fugit
Director of Sales
McEntire Produce, Inc.
www.mcentireproduce.com
craig.fugit@mcentireproduce.com
Source: McEntire Produce, Inc.