DOVER, DE – Melon 1, Inc., has teamed up with the Delaware Office of Highway Safety to continue encouraging safe driving this summer with a new “Use Your Melon” campaign. Delaware grocery stores will be carrying watermelons with “Use Your Melon,” and #DriveSoberDE stickers on them from July to September. From May until June of this year they will be partnered together on a “Buckle Up” awareness campaign as well. In addition to the label promotion, Melon 1 and the Delaware Office of Highway Safety are excited to also carry the theme of “Use Your Melon” to the NASCAR Xfinity Series in partnership with
JD Motorsports. Look for their logos on the No. 4 JD Motorsports Chevrolet Camaro, driven by Ross Chastain, for the Dover Drive Sober 200 race on Saturday October 1st 2016 at 3:00 PM ET. The partnership will also continue for the Xfinity Series Drive Sober 200 race on Saturday October 1st 2016 at 3:00 PM ET. If there are any other watermelon distributors that are interested in using the “Use Your Melon” watermelons stickers, which include a UPC barcode, please contact Tony Priscaro with JD Motorsports at 864-488-1270.
Source: Melon 1, Inc.