Mission Produce Inc., Oxnard CA, has announced the hiring of Robb Bertels as their new Director of Strategic Marketing. Former vice president/publishing director at Vance Publishing, Bertels was the long-time publisher of The Packer newspaper, Produce Merchandising, The Grower, Citrus & Vegetable, Global Produce and Produce Concepts magazines, along with other produce and food industry websites, electronic publications and services. A 25-year veteran of business-to-business communications in the produce industry, Robb's background includes advertising communications, sales management, business development, strategic planning, marketing, content development, personnel management and P&L responsibility.
Affiliated with the produce industry since 1987, Bertels began his career with The Packer handling advertising sales in the Salinas Valley before moving to management roles, and eventually Vice President/Director of Publishing at Vance Publishing. In addition to his duties at The Packer, Bertels was also a well-known figure in the produce industry, moderating panel discussions and presenting awards at various industry conventions.
"I'm very enthusiastic about getting re-involved with the produce industry after some time away," Bertels said. "I've spent the last few years working in business development with various publishing companies and advertising agencies, but have always kept my eye on what's happening in produce. I'm very happy to be involved in the industry again, especially with a well-respected and growing company like Mission."
Ross Wileman, VP Sales & Marketing, said, "We're very excited to have Robb aboard. As Mission and the avocado category continue to expand domestically and internationally, we will need good people to fill key positions."
Source: Mission Produce Inc.