Redwood Shores, CA – Big bowl. Small bowl. Rice bowl. Grain bowl. No matter the preferred bowl, you can always make it a better bowl with mushrooms.
For Mushroom Month, the Mushroom Council will be devoting September to reminding consumers and chefs about the health and taste benefits of making mushrooms the main ingredient in your favorite bowl build.
“Bowls are continuously ranking among the most trending foods among both foodservice and consumers, and there are plenty of reasons why,” said Bart Minor, president of the Mushroom Council. “For consumers, it’s the ultimate convergence of convenience and the globalization of cuisine. At foodservice, you couldn’t ask for a less expensive, more filling dish on the menu – after all, it’s mainly grains, veggies, and not a lot of meat.”
“When it comes to great bowls, mushrooms are the answer,” Minor added. “You need umami in a bowl build, and mushrooms will bring that meaty, satisfying umami flavor.”
Throughout Mushroom Month, the council’s “Build a Better Bowl with Mushrooms” campaign will engage with consumers, influencers and menu developers through a variety of activities, including:
- “Build a Better Bowl” recipes and videos sharing simple ideas for crafting delicious bowls starring mushrooms; recipes include: Avocado Farro Harvest Bowl;Blended Mushroom, Beef and Brown Rice Taco Bowl; Enoki Bulgogi Bibimbap Bowl; Blended Mushroom & Bison Shawarma Bowl; Mushroom, Lentil & Wild Rice Bowl; and Breakfast Power Bowl.
- A September 26 Facebook Live session featuring Melissa d’Arabian demonstrating how to build a better bowl using mushrooms. Viewers who stay tuned throughout the whole segment will have a chance to answer a secret question to be entered to win special prizes.
- The Council spotlighting its “Top 5 Bowls at Restaurants Nationwide,” with chefs sharing why mushrooms are a must in their bowls. Restaurants include Bubu’s Zen Bowl (Denver, CO), Radio Room’s Barley Buddha Bowl (Portland, OR), ediBOL’s Ginger Sesame Bowl (Los Angeles, CA), Nourish Café’s Golden Gate Bowl (San Francisco, CA), and Sweetfin Poké Miso Eggplant & Shimeji Mushroom Bowl (Santa Monica, CA).
- Media outreach nationwide spotlighting favorite bowls.
- Social media “bowl polls" allowing audiences to vote for their favorite bowl of the week. Audience members who vote will be entered to win weekly giveaways.
About The Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve. For more information, visit mushroomcouncil.com.
Source: The Mushroom Council