WASHINGTON, D.C. (September 23, 2009) — A leading expert and spokesperson on the food, beverage and foodservice industries will be one of the general session speakers at POTATO EXPO 2010. NPD Group Vice President Harry Balzer is a chief industry analyst and author of NPD’s Annual Report on Eating Patterns in America. He will address the POTATO EXPO 2010 attendees and participants on Tuesday, January 5, 2010.
A nationally recognized expert on food and diet trends, Balzer has been tracking Americans’ eating and drinking patterns for 30 years. More than 90 percent of the nation’s food and beverage manufacturers and restaurant operators rely on Balzer and NPD as a consistent source for information on actual consumer eating habits. Eating Patterns in America is used by food industry leaders to make smarter business decisions and gain fact-based insight.