INDIANAPOLIS, Indiana — The Produce Mom® is pleased to announce the addition of NatureSweet® Tomatoes to her family of trusted partners. The partnership will focus on NatureSweet’s Glorys®, Cherubs®, and SunBursts™ brands. Promotions will be centered around the different usage occasions for tomatoes, with a heavy emphasis on summertime and back to school.
“NatureSweet had the pleasure of collaborating with The Produce Mom last summer for our Homegrown Tomato & Chef’s Challenge event at Kroger. A majority of our consumer participants learned of the event through The Produce Mom blog and social media. At that point, we realized NatureSweet would benefit from being part of The Produce Mom Family,” says Michael Joergensen, VP of Marketing for NatureSweet.
The Produce Mom has already featured NatureSweet tomatoes and tomato recipes during an Indianapolis morning show appearance. Lori Taylor states, “I enjoyed showcasing NatureSweet’s products on Indy Style. Everyone was excited to learn the different flavor profiles between Glorys, Cherubs and SunBursts. My children and I often snack on tomatoes and I am excited to help consumers identify the perfect tomato for each and every occasion.”
NatureSweet Tomatoes are ideal for families. Convenient packaging and distinct, sweet flavors make them an easy, healthy choice for parents and children alike. NatureSweet is also dedicated to increasing sustainability of the land and the lives that surround their products. For great tomato recipes and more, visit www.naturesweet.com.
About NatureSweet®
NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,000 full-time associates and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts™, Glorys®, Cherriots™ and Jubilees™ are trademarks of NatureSweet Ltd. For more information about NatureSweet tomatoes, visit http://www.naturesweet.com.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®