WENATCHEE, Wash. – Stemilt Growers is making a splash on its website through a newly launched Healthy Living section that features a few elite athletes and Olympians from USA Water Polo. Stemilt was named the Official Fresh Fruit sponsor of USA Water Polo’s National Governing Body back in November 2010. The new Healthy Living section, found at http://www.stemilt.com/Healthy_Living, highlights this partnership and works to educate consumers on the benefits of eating fresh fruit.
The new Healthy Living landing page integrates splashing water, fresh fruit, and water polo players in-action. The rest of the section gives consumers nutrition and health information about each of the fruits that Stemilt grows (including apples, pears, cherries, stone fruit, and blueberries), tips for serving and storing fresh fruit, and access to Stemilt’s quarterly nutrition newsletter, Nutrition Roundup.
Stemilt and USA Water Polo also teamed up to add a new page full of healthy living tips from four Olympians and current members of the Women’s National Team.
According to Stemilt marketing director Roger Pepperl, water polo and healthy living go hand-in-hand.
“Water polo is a physically demanding sport and athletes of this caliber know that healthy foods like fresh fruits are fuel for the mind and body. The tips that these Olympians provided us with are ones that they’ve found to be beneficial to their own training and overall desire to maintain a healthy lifestyle, which resonates with our web visitors.”
“Stemilt is a great company that has added fresh fruit to our team’s daily routine. It is important to have fresh fruit available for us as we train for the World Championships and beyond. I have already received some emails from friends in the water polo community that have visited the Stemilt website and their other social medias and were excited to get tips from Olympians. Stemilt is doing a great job spreading the word about water polo to people not familiar with our awesome sport,” said Brenda Villa, member of the Women’s National Team and Three-Time Olympian.
In mid-May, both the Men’s and Women’s National Teams will begin a series of competitions that will take them from southern California to Italy and China. As the Official Fresh Fruit sponsor, Stemilt apples, pears, cherries, and stone fruits will be featured at each water polo team event through the FINA World Championships in China in late July.
Beyond the website and team events, Stemilt will be incorporating USA Water Polo into both in-store promotions and its social media activities in the coming months. “The water polo community is vast with a fan base that grows by the day. We’re excited to connect with water polo fans through this partnership, as well as use in-store promotions to highlight our healthy fruits and bring new fans to this sport,” said Pepperl.
To learn more USA Water Polo, visit their website www.usawaterpolo.org or become a fan of their Facebook page www.facebook.com/USAWP. And to stay up with the latest from Stemilt’s farms, join their social media community by becoming a fan on Facebook, www.facebook.com/stemilt and a follower on Twitter, www.twitter.com/stemilt.
Source: Stemilt Growers Inc.