Offshoot Brands’ Better-for-You Brands, Love Beets and Genuine Coconut, Win Sixth Annual Produce Business Innovation Awards

PHILADELPHIA, PA – Offshoot Brands, leaders of plant-based and better-for-you brands, celebrates the win of two Produce Business Innovation Awards at this year’s New York Produce Show and Conference. Portfolio brands Love Beets’ Perfectly Pickled Sweet Chili Beets and Genuine Coconut’s BBQ Purple Sweet Potato Chips received award-winning trophies at the Jacob Javits Center on December 1st.

The Produce Business Joe Nucci Innovation Awards are rewarded to innovative products that display unique factors of flavor, convenience, packaging, and sustainability that focus on inspiring consumers to eat more produce and increase industry sales.

“Our mission is to make healthy eating as easy and fun as possible with innovative products, so we are so honored and thrilled to accept not one, but two of these great awards,” said George Shropshire, General Manager of Offshoot Brands. “We look forward to expanding the distribution for each of these products to get them in the hands of consumers nationwide.”

Love Beets’ Sweet Chili Perfectly Pickled Beets are peeled, cooked, sliced and available in a resealable pack for ultimate convenience. A touch of sweet balances mild red chili heat, making the pickled beets ideal for enjoying as a snack or a side, or adding to salads and sandwiches.  Try them in a Greek salad or on a vegan beet Rueben! 

Genuine Coconut’s line of real fruit and vegetable chips are a healthier chip alternative with satisfying crunch, great flavor, and crave-ability! The BBQ Purple Sweet Potato chips are uniquely vacuum cooked, making them a healthier choice when choosing a snack. Unlike other chips and snacks that are fried and high in fats, the BBQ Purple Sweet Potato chips are vacuum cooked in rice bran oil, allowing them to maintain all their organoleptic properties, which are aroma, taste, flavor, and crunch.

Offshoot Brands is focused on promoting the wellbeing of consumers by partnering with innovative and plant-forward brands around the globe to grow and scale in the North American market and beyond.  Learn more about Offshoot Brands and their entire portfolio of better-for-you brands at