Organic Alexander Lucas Pears Coming To Market In April

SEDRO-WOOLLEY, WA  –  The Alexander Lucas, known as Alex Lucas among friends, is a venerable variety which originated in the famed European monastic orchards along the Loire river.  It was first described as a distinct variety in the mid 1800's.  Today they are grown in the fertile Rio Negro river valley of Argentina, another region famed for its orchards.

"The Alexander Lucas is a superior pear that deserves more attention in the market," said Paul McCaffrey, Sales Representative for Viva Tierra Organic.  "They are great to round out a spring pear display at retail with their distinctive appearance, something special to add variety to the standard d'Anjou and Bosc offerings."

The Alexander Lucas is a top quality fresh eating pear.  The white flesh is dense, juicy, and buttery-smooth.  It is sweet with a wonderfully complex yet delicate flavor and a lovely aroma.  The pears are green and distinctly short and rounded, with long sturdy stems.

Addie Pobst, Viva Tierra Organic's Import Coordinator, was blunt.  "Alex Lucas is hands down my favorite pear.  It simply can't be beat for flavor or texture."

The Alexander Lucas pears will be packed in 10 kg "Viva Tierra Organic" boxes.  The volume is limited, with fewer than 45 pallets expected for the season.  They will be arriving in the US the last week of April, and will be exclusively available from Viva Tierra Organic.

Viva Tierra Organic is a leading organic marketer providing fresh, certified organic produce to retail chains and wholesalers throughout North Americas as well as exporting to Europe and Asia.  With growers located in the western US, Chile and Argentina, Viva Tierra Organic offers a year-round supply of high quality organic apples, pears, onions, stone fruits and more.  The company is a highly regarded pioneer in the organic industry, and is well known for innovation, quality and sustainability.  http://vivatierra.com

Source: Viva Tierra Organic, Inc.