Hockessin, Del. – Since 1991, Produce for Better Health Foundation (PBH) has been dedicated to producing a healthier America through increased fruit and vegetable consumption. PBH conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers, and policy makers. Primary shoppers were surveyed in 2012 and 2014 and are the basis for PBH’s latest report, Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014.
Highlights from the report include:
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Shoppers Eat More
- More than 80% of primary shoppers think it’s important to eat fruit and vegetables and nearly that same percentage find them enjoyable to eat.
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Consuming Fruit & Vegetables Can Be A Chore
- Concerns about spoilage is cited as more of a problem in 2014 than two years prior when it comes to increasing consumption of fruit and vegetables.
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Favorability
- Despite the fact that shoppers recognize the health benefits of eating fruit and vegetables, virtually all forms of fruit and vegetables (fresh, frozen, canned, dried, and 100% juice) are viewed less favorably in 2014 than two years prior.
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Communications
- Primary shoppers report that TV news segments, supermarket flyers or newspaper ads, and signs on supermarket displays are the most effective ways to communicate with them when they are making a food decision.
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Income Differences
- Lower income households consume fewer fruit and vegetables than higher income households, yet they equally perceive that they consume enough.
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Motivated Purchases
- Two out of three shoppers are favorable toward the Fruits & Veggies—More Matters® national health campaign and brand and appreciate the message as a reminder to eat more fruit and vegetables.
To make it easy to identify relevant findings, PBH developed an infograph visually highlighting some key results of the primary shopper report. PBH donors and supporters are able and encouraged to reproduce and utilize the infograph as needed. PBH is pleased to recognize the sponsors of the Primary Shopper report: Bayer CropScience, Del Monte Fresh Produce, Monsanto, and Produce Marketing Association.
Contact: Kristen Stevens, COO, Produce for Better Health Foundation – kstevens@pbhfoundation.org or 302.235.2329, x312
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation