PELION – Pecans have an image problem.
It’s not about flavor, nutrition or plate appeal. Instead, it’s about lack of visibility, Clemson University officials said.
In regards to public awareness, almonds, pistachios and walnuts are blowing pecans away. The savvy trio is backed by massive marketing machines that spend tens of millions of dollars to spread the word in imaginative – yet brutally effective – fashion.
Pecans … well …
“Right now we’re flapping in the breeze,” said Mike Adams during a recent conference at the Center for Advanced Agribusiness Research at Pelion High School.
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