Washington D.C. — Avocados from Peru made its first-ever appearance at the recent Food & Wine Classic in Aspen June 19 – 22, where the world's most influential chefs, sommeliers, culinary innovators and foodies gather each year. Avocados from Peru painted the town “green” with a larger-than-life full-color rolling billboard playfully positioned on a luxury liner bus, reminding event guests that Peru’s summer fruit is now in peak season and available across the United States.
“This prestigious event was the perfect atmosphere to launch our summer programming, and was the first time any avocado commission has utilized a 45-foot bus at this event to showcase their brand,” said Xavier Equihua, CEO of the Peruvian Avocado Commission (PAC). “We look forward to participating at the Classic again next year in an even a bigger format!”
In addition to the mobile billboard, Avocados from Peru, in association with the Peru Trade Commission, hosted “The Avocados from Peru Project,” a culinary demonstration at the Grand Tasting led by renowned Los Angeles-based Chef Ricardo Zarate of Peruvian restaurants Picca, Mo-Chica and Paiche. Chef Zarate, the recipient of the Food & Wine 2011 “Best New Chef” award, prepared several signature dishes featuring Avocados from Peru, including Avocado Pan Con Tuna, Tacu Tacu Avocado Nigiri, and Avocado and Sea Urchin Omelet Croquette. Chef Zarate also concocted an avocado cocktail for the event, a rum-based drink with agave nectar, limejuice and the special ingredient, Avocados from Peru.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados which is under the oversight of the U.S. Department of Agriculture.
Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com.
Source: Peruvian Avocado Commission