PMA President & CEO To Lead Fresh Connections Program

Newark, Del. Produce and floral industry professionals can gain valuable insight into the industrys future from Produce Marketing Association (PMA) President & CEO Bryan Silbermann Feb. 4 at Fresh Connections: San Antonio. Attendees from the entire supply chain will also benefit from networking with local industry leaders during this half-day program, which will be held from 8:15 a.m. to 1 p.m. at The Westin La Cantera Resort in San Antonio, Texas, USA.

Fresh Connections: San Antonio will offer a personal and interactive forum with the head of the global produce and floral supply chains leading trade association. With this birds eye perspective, Silbermann will discuss with attendees what the state of the industry means to their individual businesses and the overall produce and floral industry. He will answer some of todays most critical questions about the specific issues the industry is and will be facing.

Challenges inherent to todays new economy combined with a rapidly evolving produce industry have created a world where supply chain success depends on industrys ability to connect with peers and with new ideas, said Silbermann. Fresh Connections: San Antonio provides an important forum for me to share with as well as gather valuable insight from PMA members and other industry professionals about issues impacting their businesses.

In addition to leveraging Silbermanns expertise, attendees will also have the opportunity to ask questions specific to their organization and be able to hear from fellow industry members what their companies are doing to turn obstacles into opportunities.

PMAs Fresh Connections events are designed to reach out to members in their own backyards to deliver business-building news and information needed to achieve supply-chain success. The events also provide an opportunity for PMA staff to hear from members about whats on their minds and how the association can address their specific needs. Prospective members are also invited to attend to learn firsthand about the benefits of PMA membership and community.

Source: Produce Marketing Association