Pompano Beach, FL- Southern Specialties is set to introduce a new logo and package design for the company’s “Southern Selects” line of value added specialty vegetables.
The new presentation will be on performance enhanced bags. Each bag is specifically designed to provide the product’s maximum shelf life.
“The new “Southern Selects” packaging project is the result of significant effort by many people in our organization,” said Charlie Eagle, vice president of business development for Southern Specialties. “ We initiated our re-design after investing in consumer response surveys. We were very pleased to learn our current “Southern Selects” design was well received and compelling to consumers. Our challenge was to improve on this packaging. I think we nailed it. We sought a clean design that showcases our product well, appeals to the consumer and is informative. The text on our microwaveable bags is in English as well as in French for our Canadian customers.”
The new “Southern Selects” bags will be produced in several sizes formatted for retail programs and club stores.
Southern Specialties is a highest honors recipient of the Flexible Packaging Associations’ award for packaging innovation.
The company will exhibit at the PMA Fresh Summit in Orlando at booth 4945.
Source: Southern Specialties