Mosca, CO. – White Mountain Farms, a premier organic grower in the San Luis Valley and Rockey Farms, an innovative farm with award winning soil for growing Fingerlings along with a certified seed facility, have combined forces to form a new entity named White Rock Specialties. The new facility hopes to be fully operational by the end of November.
“We really would have liked to have the new facility up and running before the PMA this year, but we want to get this right the first time.” noted Sheldon Rockey of Rockey Farms and a founding member Specialty Potato Alliance (SPA). The new facility will incorporate the latest and greatest in potato packing. The added polisher and optical sizer, along with the double wash should produce a much more desirable potato. The added ozone feature will also help extend the shelf life and cleanliness of the product. “We will be able to run a conventional and organic line at the same time and our packing time will be cut down by over 50%,” concluded Rockey. White Rock Specialties will pack potatoes for SPA and provide the proprietary seeds to other SPA grower/partners.
Rockey Farms is a certified seed farm that recently developed three new proprietary varieties exclusively grown and marketed by the Alliance members. You can meet the growers, you can meet with the distributors, and you can meet with the growers and taste the future of Fingerling Potatoes this weekend at the PMA Fresh Summit.. The Rockey Rose, Red Rebel, and Merlot will all be available for tasting and the Alliance expects that you will agree these potatoes are “Finger-Looking” good.
At the Anaheim Convention Center, the Specialty Potato Alliance will be whooping it up in booth number 974. Their expanded line of products and packaging will be on full display. “In a more relaxed atmosphere, we hope to be able explain the advantages working with SPA creates,” noted Mark Pittenger, sales director for the Alliance.” This year we can sit down with a customer and emphasize the year round distribution, packaging and variety options along with the unique flavors SPA has to offer. Customers willing to take the time will really understand our commitment to these products.
Specialty Potato Alliance is a dedicated group of growers and shippers committed to providing the healthiest and best tasting specialty potatoes available. Their family of products, proprietary varieties and year round availability has made them trend setters in the potato category. For more information about Specialty Potato Alliance potatoes please contact Richard or Dale at the numbers above or stop by booth 974.
Source: Specialty Potato Alliance