Bakersfield, Calif. – Ahead of the upcoming 2014 grape and pepper season, Sun World International, LLC has added three new team members to its sales & marketing staff, and has appointed a new pepper category lead.
Jason Fuller joins Sun World in the role of sales manager. Fuller will work with sales account executives and category leads to execute and track pricing strategy, review promotional plans and implement trade activity across all of Sun World’s customers, channels and markets. Fuller brings over 15 years in sales and buy side experience in the produce industry, most recently serving as the sales manager for STEVCO.
Mia Voelz joins Sun World as a sales associate and will be responsible for supply planning and sales account management. Mia graduated from California Polytechnic University, San Luis in 2008 with a bachelor’s degree in agribusiness and most recently worked as an agriculture technician for the Fresno County Agriculture Department.
Danielle Loustalot joins Sun World in the new role of marketing associate responsible for the day-to-day execution of the company’s trade and consumer marketing strategy. Loustalot will graduate in June from California State University, Bakersfield with two bachelor’s degrees in public relations and economics.
Loustalot will report to Program Marketing Manager Natalie Erlendson who will continue to oversee the company’s marketing strategy, while also acting as an in-season liaison for the company’s key customers providing monthly grape category insights and recommendations, program reviews and shopper marketing support.
In addition to these new team members, Sun World is also promoting sales account executive Mignon Marlow to the role of pepper category lead. Marlow will continue to manage key Sun World accounts while also managing daily pricing strategy, customer program planning and day-to-day communications between sales and operations for the pepper category.
“With these recent appointments, the Sun World sales & marketing team is well poised to provide our customers with a high quality level of service, resources and information,
along with superior quality product, to successfully grow their grape and pepper categories,” Senior Vice President of Sales & Marketing Gordon Robertson said.
About Sun World International, LLC.
Sun World first sunk its roots into the fresh fruit and vegetable industry in 1976. The Company began as a packer and marketer of fresh produce, and today, breeds, grows and markets its signature proprietary varieties and brands such as SUPERIOR SEEDLESS®, SCARLOTTA SEEDLESS® and MIDNIGHT BEAUTY® (grapes), and LE ROUGE ROYALE® and LE JAUNE ROYALE® (sweet peppers).
Sun World is proud to offer a full line of proprietary and public seedless grapes, sweet peppers, and citrus. The company harvests over 10,000 acres of farming land, maintains a network of 1200 domestic and international partner growers, and markets over 10 million cartons of fresh fruit worldwide.
Source: Sun World International, LLC.