YUBA CITY, Calif. — Sunsweet has launched a new brand campaign, #ToFeelGood that integrates multiple media channels and reflects the zest for life shared by consumers of Sunsweet Amaz!n Prunes. Sunsweet’s new #ToFeelGood campaign looks to infuse positive reinforcement into the healthy habits consumers already employ, while crowdsourcing to inspire others with new ideas. Sunsweet recognizes that people are already taking small actions every day to improve their lives, and that celebrating and sharing these tips helps promote conversation and engagement with the brand.
“We want to encourage people to appreciate the steps they are already taking to feel good in their everyday lives, and to share those tips so that others may be inspired to do the same,” says Stephanie Harralson, Director of Marketing, North America, at Sunsweet Growers Inc.
Sunsweet is working in conjunction with advertising agency, BARKER, and communications agency, Ketchum Inc., to promote To Feel Good across Sunsweet’s traditional and social media platforms, and to encourage consumers and health professionals to take daily steps in their own lives to feel good. The integrated campaign includes social media influencers, as well as professional beach volleyball player, Kerri Walsh Jennings, who will be providing their own tips #ToFeelGood.
“Consumers are looking for positive inspiration and have been very appreciative of our feel good message,” notes Harralson. “Sunsweet wants to be a brand that helps people lead a healthy lifestyle, and we are excited that this concept of feeling good is really resonating with our fans.”
Sunsweet believes there are many ways to feel good, and one aspect of feeling good is giving your body the nutrition it needs to feel your best. Sunsweet Amaz!n Prunes are the Feel Good Fruit – with 3 grams of fiber and no added sugar for only 100 calories per serving. And one serving of Sunsweet Amaz!n Prune juice provides 5 essential vitamins and minerals to help balance and maintain your digestive health.
All Sunsweet dried fruit products are available nationwide in grocery stores, in the dried fruit aisle or baking aisle. For more information on Sunsweet, visit www.Sunsweet.com.
About SUNSWEET
Sunsweet Growers is a grower owned Prune Cooperative based in Yuba City, CA. For over 100 years we have been committed to providing the highest quality products around the globe. Sunsweet strives to help make it easy to for consumers to make healthy choices by offering a full range of delicious dried fruit and juices. Sunsweet Amaz!n Prunes and Prune Juice are favorites around the world providing the nutrition you need to keep your body feeling good and energized. Enjoy The Feel Good Fruit! For more on Sunsweet products, visit www.sunsweet.com.