Consumer confidence is one of the most important aspects of developing long-term customers that come back over and over again. In the food industry, confidence is extremely important and crucial. Despite this, the Food and Drug Administration hasn't quite finalized traceability regulations for produce. However, thanks to the Produce Traceability Initiative (PTI), plenty of participants (in all levels of the supply chain) are already making a conscious effort to improve processes, promote sustainability, and increase safety.
What is the Produce Traceability Initiative?
According to the FDA, "The Produce Traceability Initiative is a voluntary, industry-wide effort designed to help the industry maximize the effectiveness of current track and trace procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future."
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