INDIANAPOLIS, Indiana — For the second year in a row, The Produce Mom® teamed up with industry brands and community organizations to offer the #HealthyNewYear Twitter event. This year’s lineup of industry brands and influencers included:
- The Produce Mom, @TheProduceMom
- Chadwick Boyd, @ChadwickBoyd
- Earthbound Farm Organic, @EarthboundFarm
- Josie’s Organics, @JosiesOrganics
- Nature Fresh Farms, @Nature_Fresh
- North Bay Produce, @NorthBayProduce
- Partnership for a Healthier America, @PHANews
- Playworks Indiana, @PlayworksINDY
- Sage Fruit Company, @SageFruit
- Tanimura & Antle, @TAProduce
- National Watermelon Promotion Board, @WatermelonBoard
“This year’s #HealthyNewYear Twitter event aimed to empower consumers to stick with their New Year’s resolutions and make 2015 a year of healthy achievement,” said Lori Taylor, The Produce Mom. “The event was a huge success! We accomplished our goal and had a blast, too!”
This year’s hour-long #HealthyNewYear Twitter event reached over 1.2 million individuals, with nearly 13 million impressions. This event received over 6,400 posts to the party-specific hashtag, which is above and beyond previous events. Nearly all 50 states were represented by participants. The top 10 states that participated were as follows:
- Indiana
- Florida
- Alabama
- California
- Kentucky
- Georgia
- Virginia
- Michigan
- Pennsylvania
- New York
“I’d like to thank The Produce Mom® Family of Partners and organizations who participated for the entertaining questions and awesome prizes. Your involvement made this our most successful Twitter party to date,” said Taylor. “I can’t wait for the next event!”
To stay informed about upcoming events, visit http://www.theproducemom.com/events/ or connect with The Produce Mom® on social media.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®