Los Angeles – The Wonderful Company today announced that Ryan Bowling will join the company as senior vice president, public relations and corporate communications effective March 5. Bowling will oversee all media relations, executive messaging, nutrition and CSR communications, corporate events and crisis response.
In this role, Bowling will also ensure that all business and strategic marketing objectives are met by conceiving and executing engaging public relations campaigns, concepts and strategies for company brands, including Wonderful Pistachios, Wonderful Halos, POM Wonderful, FIJI Water, JUSTIN & Landmark Wines, Teleflora, Wonderful Education and Wonderful Health & Wellness.
“Ryan is a thoughtful and dynamic communications leader, with a diverse background and deep understanding of the consumer-packaged goods industry,” said Michael Perdigao, president of advertising and corporate communications. “His expansive knowledge of the media landscape will help us devise meaningful PR campaigns and drive effective messaging on behalf of Wonderful brands, products and programs, ensuring their continued growth and leadership positions in the global marketplace.”
“I look forward to returning to the CPG space and developing breakthrough integrated communications that amplify the company’s iconic campaigns, while inspiring consumers to enjoy Wonderful’s healthy product offerings,” said Bowling. “My excitement for this new role is further enhanced by my deep admiration of Wonderful Company co-owners Lynda and Stewart Resnick and their strong commitment to corporate social responsibility in driving positive impact to communities in which they operate and greater society.”
Bowling joins The Wonderful Company from FleishmanHillard in San Francisco/Silicon Valley, where he was SVP & Partner and led the technology practice while supporting clients including Verifone, Splunk, GM, Tobii, HP, Samsung, and VISA among others. Prior to that, he spearheaded the global press office and digital media to build the corporate reputation of Mars, Incorporated. At Mars, Bowling also led PR and social media to drive sales for its brands and corporate sponsorships.
Bowling also managed PR for Sony PlayStation and helped redefine videogame entertainment and drive advocacy among media, entertainers and athletes. Additionally, he held roles in music production at Bill Graham Presents, as well as in technology at Ketchum and Ogilvy, providing PR strategy for Sun Microsystems, Intuit and others.
In 2014, Ryan was recognized as part of Brand Innovators’ ‘40 Under 40’ list.
About The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $4 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 9,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut brand and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI® Water is America's No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $200 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $80 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
To learn more about The Wonderful Company, its products and core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
Source: The Wonderful Company