Florette, the salad brand, has kicked off a campaign to promote its baby kale leaf "superfood", taking advantage of the traditional January health kick.
The campaign will run across digital, social and press and is aimed at health conscious foodies and was created by Florette's retained agency, Now.
The campaign uses a series of images to demonstrate baby kale’s versatility from "supercharge a salad" to "ignite a bowl of pasta".
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