United Fresh Launches Exhibitor Education Webinar Series

(WASHINGTON, D.C.) – United Fresh Produce Association gathered their exhibiting community for the first time since announcing their return to live events this June 24-26 in Los Angeles, CA., to kick off a four-event education webinar series that will guide exhibitors through the benefits of this year’s online and in-person experience.

During a year of uncertainty and virtual-only engagement, United Fresh worked with their exhibitors through pre-event education to ensure a successful transition online for United Fresh LIVE! held in June 2020. This year, the association will once again usher exhibitors toward success of the hybrid event through a series of webinars as they plan to bring the industry together once again – in-person and online – for a choose your own adventure experience.

“United Fresh does an excellent job developing solutions to ensure our business is visible with buyers,” said Rachelle Schulken, Marketing Event Manager, Renaissance Food Group. “We learn so much from their webinars which help us build the best online and in-person experience possible. Working in partnership with United Fresh has really been a game changer.”

Leading trade show expert Jefferson Davis of Competitive Edge, will host the monthly webinar series, presenting a digital-first strategy that will drive success of the in-person experience in June.

United Fresh 2021 Exhibitor Education Webinar Series:

  • Wednesday, April 7 – United Fresh 2021: You Built Your Presence; Now What?
    You have built your profile and you know your targets. Learn how to bring your sales team along in order to have maximum success across the company at United Fresh 2021.
  • Thursday, May 6 – United Fresh 2021: Driving the Exhibitor Matchmaking Experience
    Explore strategies and tactics to make the most productive use of United Fresh’s new matchmaking feature. From requesting meetings with buyers and attendees to confirming requests for meetings, both the online and in-person experience will rely on matchmaking. Prepare for success.
  • Tuesday, June 8– United Fresh 2021: Hosting Your Prospects to Drive Your Bottom Line
    After months of planning and scheduling meetings through the online matchmaking platform, the in-person show is upon us! What KPI’s are in place to measure value and performance during the trade show and how can you ensure that you’ve taken advantage of all the opportunities to have success?

These webinars are free of charge and all interested parties are invited to participate and learn about United Fresh 2021. Registration for each webinar is available by visiting www.unitedfreshshow.org  

To reserve your exhibit space for United Fresh 2021 online or in-person, contact Tressie Tillar, Director of Convention Services at ttillar@unitedfresh.org.  


About United Fresh Produce Association
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption.