AYER, Mass. — Marking the launch of an exciting new year for the company, Vitasoy-USA, North America's leading tofu and Asia pasta innovator, today announced the appointment of Susan Rolnick as Vice President, Sales & Marketing.
In making the announcement, President/CEO Walter M. Riglian said, "Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, marketing, customer engagement and channel management in both the U.S. and Canada."
In her previous position as Vitasoy's Marketing Vice-President, Rolnick's key accomplishments included successful new product launches of TofuPlus, an innovative tofu that meets the nutritional needs of people on a no/low meat diet, and Super Hummus, the first and only hummus that delivers twice the protein and half the fat of the leading hummus brand.
"Rolnick launched products that have become game changers for our industry. She clearly is at the forefront of the creative leadership in our field," said Riglian. "In the year ahead, Vitasoy will launch major new products in both the US and Canadian markets. We are fortunate to have her as an integral part of our strategic management team."
Prior to joining Vitasoy as Marketing Director in 2009, Rolnick served as Director of Marketing for ConAgra's Lightlife Division. She is a graduate of Rutgers and holds an MBA from the University of Massachusetts.
Riglian also announced the promotion of Jay Toscano to Vitasoy's West Coast Division Sales Manager. Toscano, who had previously served as Vitasoy's West Natural Sales Manager based out of Southern California, has been responsible for all natural food west business, as well as key national natural food accounts. His previous experience includes key sales management positions at Frito-Lay, Keebler and Stonyfield Farm.
About Vitasoy USA Inc.
A pioneer in bringing organic and all-natural tofu and soymilk to North America, Vitasoy USA is committed to producing delicious, innovative foods that promote the health and well being of our consumers and the earth. Look for our premium tofu, Asian noodles and wraps, and soy-based sandwich spreads, soymilk, juices and teas under the brand names Azumaya, San Sui, Vita, Nasoya and Vitasoy. For more information visit www.vitasoy-usa.com .
Source: Vitasoy USA