LOS ANGELES – Giumarra Wenatchee is looking forward to another successful year of marketing New Zealand Meyer lemons.
“The growing season was exceptional in New Zealand. A warm, dry climate has produced fruit with a well-balanced acid to brix ratio,” says Mr. Jason Bushong, Division Manager of Giumarra Wenatchee. “Late season precipitation helped the fruit gain size, making it well suited for the preferences of U.S. consumers.”
Giumarra will expand on its line of specialty packs for this item after seeing good success during last season with the introduction of a new bag.
“Last year, we introduced our 2-lb. Nature’s Partner high graphic handle bag with a zip closure, which effectively presented a total merchandising piece for the product with recipes, usage ideas, and product information on the packaging,” Bushong says. “This information helped differentiate this new lemon to the consumer.”
Also new this season for the Meyer lemon is its own specifically-assigned PLU, which will help distinguish it from regular lemons at store display. Giumarra Wenatchee will offer the fruit both bagged and bulk.
The marketing season is vastly approaching and Bushong noted the division is now taking early season airfreight orders. First vessel availability is expected the first week of July.
“We look to have steady supply through the month of September with availability on both coasts,” Bushong says.
Meyer lemons have a beautiful floral aroma which adds a wonderful dimension to a variety of recipes, such as lemonade, cocktails, and salads. Its unique, sweeter flavor enhances traditional lemon desserts. They are less acidic than regular lemons.
“The foodservice industry has been important in familiarizing consumers with this item, because it continues to appear on menus in a range of dishes from appetizers to desserts,” says Mr. Scott Ross, Eastern Region Business Manager for the Giumarra Companies. “Its versatility makes it a great addition to a well-rounded produce department. Marketing support will help consumers become more comfortable with using this item at home.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, reliability and innovation to feed the world in a healthy way. For more information, please visit: www.giumarra.com.
Source: Giumarra Companies