SAN FRANCISCO & JACKSONVILLE, Fla. — Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class eCommerce capabilities to its existing integrated sales and marketing solutions. Content Analytics provides the only eCommerce solution that combines analytics, content management, and reporting capabilities all in one platform.
In the U.S. alone, eCommerce is growing at 15.1 percent annually, according to estimates by the U.S. Department of Commerce, which is significantly faster than total retail sales growth of 3.9 percent. In addition, 52 million U.S. consumers are currently grocery shopping online, according to a study from The NPD Group.
“eCommerce holds great untapped potential for retail that is waiting to be unlocked — but it requires the proper technology to do so,” says Steve Matthesen, President and CEO, Acosta. “Our clients are asking for the right tools to simplify the management of their eCommerce channels, increase their presence and revenues online, as well as create the ideal omnichannel shopping experience for their customers.
“Our strategic shopper-based insights, extensive reach and brand experience, combined with the power of Content Analytics’ end-to-end eCommerce solution, is the answer we believe they are looking for to capitalize on the digital path to purchase,” Matthesen continues.
“We’re thrilled to partner with Acosta and expand the reach of our technology,” says David Feinleib, Founder and CEO, Content Analytics. “This partnership will benefit not only the brands that Acosta serves; it will benefit the consumers who are demanding a great online shopping experience.”
As a premier partner, Acosta can now offer clients a single dashboard – powered by Content Analytics – to monitor and control their online channels. This dashboard includes account management, inventory management, product content creation, product content optimization, analytics, and tracking KPIs (Key Performance Indicators) such as pricing and buy box ownership. Also included with the end-to-end solution are SmartLabel™ capabilities, making it easy for brands to auto-generate SmartLabel™ pages.
About Acosta
Acosta is the sales and marketing powerhouse behind most of the trusted brands in the consumer packaged goods (CPG) industry. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For almost 90 years, Acosta has led the industry in engaging shoppers at every point along the path to purchase and helping CPG companies move products into shoppers’ baskets. For more information, please visit www.acosta.com.
About Content Analytics, Inc.
The Control Center for eCommerce: Content Analytics is the only end-to-end eCommerce solution combining analytics, content management, and reporting all in one platform. We understand the complexity of eCommerce management, so we built our platform to simplify the process, with everything you need to manage all your products, and ultimately, increase revenues. Learn more at www.contentanalyticsinc.com.
Source: Acosta