As the Covid-19 pandemic appears to ebb in many areas of the world, governments, businesses and consumers are grappling with how quickly they can return to “normal.” I’m really hoping this doesn’t happen for the food industry.
The coronavirus pandemic forced many food companies to rethink what they sell, how they make it, and how they deliver it – all with the public good in mind. Some have changed their practices in all three areas, and in ways many did not think was possible before.
The takeaway: Food companies are capable of profound change if they have the will. If Big Food companies don’t learn this lesson – if they don’t vow to keep innovating and embedding social impact into their mission without the pandemic’s gun to their head — they may not succeed long term. Here’s why: The pandemic only accelerated trends well under way in consumer behavior. Those trends include a growing awareness of the link between food and health, a deep concern for the environment and a disdain for companies that don’t consider stakeholders beyond stockholders.
To read the rest of the story, please go to: Forbes