BURLINGTON, VT, May 26, 2010 — Bruegger's Enterprises, Inc. (BEI), a 296-unit fast casual chain known for its fresh-baked breakfast and lunch options, has signed a master license agreement with Sodexo, Inc., a leader in Quality of Daily Life Solutions with a core business of integrated food and facilities management. The license grants Sodexo the right to open Bruegger's Bakery Cafes in their managed locations over the next ten years.
"This agreement allows Bruegger's to broaden our reach to a wider audience of guests and associate our brand with a national leader in food service," said Jim Greco, Bruegger's CEO. "At the same time, we hope that our brand, offering 27 years of fast casual experience, will strengthen their outstanding portfolio."
Sodexo was recently ranked third in the world among outsourcing services companies. The organization specializes in integrated facilities management services across a variety of sectors including college campuses, government buildings, large corporations, hospitals and more.
"Bruegger's provides value-add to our brand portfolio, with a proven, varied menu, a well-known name and authentic products," said John Nappier, vice president of business development, Retail Brand Group. "We are looking forward to working with Bruegger's to provide memorable experiences for our guests."
Sources: Bruegger's Enterprises Inc. and Sodexo Inc.
Photo by Vermont Daily News